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Homa aims at 'stay at home economy'
2020-07-17

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On the morning of July 14, the workshop of Guangdong Homa Refrigerator Co Ltd was in busy but organized operation.


This year, affected by the epidemic, people were waiting at home for resuming work and production. The "stay at home economy" has bred more demand for household appliances such as refrigerators. After resuming work and production, Homa has been actively communicating with its clients and has launched new products. While maintaining its European market, it has accelerated the capture of emerging markets such as Southeast Asia and Africa. The export sales of refrigerators and large-capacity air-cooled refrigerators increased significantly.


Since May, Homa has output and shipped more than 1 million units per month. This year, it is expected to reach a production and marketing scale of 10 million units.


According to customs, the company exported 4.43 million refrigerators with a value of 3.04 billion yuan from January to June.


According to data from third-party organizations, as of 2019, Homa has been the champion of global refrigerator export sales for 11 consecutive years, and it has also been the champion of refrigerators exported to the EU for 12 consecutive years.

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