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The 134th Canton Fair opened in Guangzhou on October 15. Over the past few days, most of participating lighting manufacturers from Zhongshan, such as Huayi and Kinglong, have set up special booths to showcase their creative designs and customized products and services.

A foreign merchant visits Kinglong's exhibition booth at the 134th Canton Fair. (Photo/Wen Bo)

For this Canton Fair, Zhongshan lighting makers have prepared products with creative designs and total solutions for large-scale projects, aiming to show off their full-chain service competences from design, production to construction.

Huayi is a 37-year-old renowned lighting brand. Its 54-square-meter special booth consisting of six standard booths, with a modern and luxury design.

According to Yi He, deputy global business manager of Huayi, the company has been doing global market expansion for years by targeting large engineering projects and recruiting channel partners. Since the spring edition of Canton Fair this year, Huayi pays more attention to improving its capacity in providing total solutions for the construction of venues, hotels and commercial complexes.

In recent years, Huayi got involved in many domestic and international projects, such as the Beijing Winter Olympics, the Hangzhou Asian Games venues and the Zhuhai Chimelong park. To tap into the overseas markets, Huayi also took active part in many overseas exhibitions since 2023, including the Hong Kong International Lighting Fair (Spring Edition) and the Light+building held in Frankfurt, Germany.

To improve transaction rate, Zhongshan lighting enterprises attach greater importance to the connected effect between exhibitions and between exhibition participation and factory visiting. They invite merchants to tour around the Guzhen Lighting Fair to experience the allure of the lighting capital of China, and visit the enterprises and factories to gain an in-depth understanding of corporate strength.

"We have an MPV parked near the venue, getting ready to pick up customers who are willing to visit our factories in Zhongshan," said Yi He, adding that they would recommend potential customers to visit the factories, where they could have further negotiations, so as to increase the possibility of cooperation.

Phase I of the 134th Canton Fair concluded on October 19, and the 29th Guzhen International Lighting Fair will open on October 22. The connected effect between these two exhibitions will help Zhongshan lighting enterprises better expand the overseas markets.