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WenDao, a sub-brand of renowned clothing brand Bongwer originated from Zhongshan's Shaxi Town, was launched on March 24. Brand ambassadors, the celebrity couple of Tian Liang and Ye Yiqian, showed up at the launch ceremony and joined a live streaming sales activity later.

Bongwer has been engaged in the clothing industry for 28 years and is one of the leading enterprises in the clothing sector in Shaxi Town, which is famous in China for producing casual wear.

The WenDao brand specializes in men's polo shirts. It is founded by Chen Zheyu, an independent fashion designer born in the 2000s and with education background in the United Kingdom.

Chen Zheyu stated that in the future, the company will develop better products suitable for more age groups and simultaneously promote WenDao to the world to spread Chinese culture through clothing.